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Director, Marketing Demand Generation

BD (Becton, Dickinson and Company)
Location 📍 Franklin Lakes, United States
Posted 📅 June 13, 2026
Work Type ⏰ Full-time

Position Overview

**We are the people who give possibilities purpose**

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.


**Job Description**

The Director, Digital Demand Generation is a senior leader within the Digital Marketing Center of Excellence, accountable for defining and governing BD’s global demand generation capability. The role sets the worldwide strategy and operating model for lead capture, scoring, routing, nurturing, and sales qualification – orchestrating consistent execution across all Businesses and Regions while maintaining the flexibility required to accommodate local market realities.

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Job Details

Employment Type
Full-time
📊
Category
other-general
🏠
Work Arrangement
On-site
📍
Location
Franklin Lakes, United States