Flexible Work, Better Balance
About the Role
As Director, Loyalty, you will lead and drive customer engagement with the Kohl’s Loyalty program through compelling offers informed by Kohl’s value proposition.
What You’ll Do
Develop strategy and the overall perspective on what loyalty means to the Kohl’s customer and influence the program hierarchy to promote and reward customer behaviors
Establish the member growth modeling and member lifecycle strategy
Influence the creation of loyalty lifecycle moments, program benefits hierarchies and value propositions, including Kohl’s Card, MVC, Co-Brand Card, and Kohl’s Rewards program
Drive acquisition into Kohl’s Rewards and Kohl’s Card with range of marketing strategies
Drive all program promotion and marketing efforts, including management of program communication across marketing and digital touchpoints
Lead marketing strategy with integrated program p...