Director, Integrated Analytics Partner, D2C

United Kingdom, London

About the Role

We are seeking a Director of Embedded Analytics to lead business analytics for the PlayStation Store and broader Direct-to-Consumer (D2C) digital commerce experience. This role is part of a centralised analytics organisation, with a dedicated mandate to embed high-impact analytical thinking directly within Store product, merchandising, and commercial teams. You will be supporting a $16bn+ business line – one of the largest in global digital media – that is investing heavily in Machine Learning and AI to create more personalised, friction‑free and optimised customer experiences that unlock improved user experience for players and monetisation for our incredible creators.

Unlike traditional BI or reporting functions, this role focuses on driving decisions through deep analysis, structured problem solving, and close partnership with business leaders. You will lead a ...