Own the growth number: CAC, pipeline contribution, self‑serve activation, and net revenue retention contribution from customer marketing. Set targets with the CMO, allocate budget across channels and team, and own the results.
Lead and develop a team of 4‑5 growth marketers: hire, coach, and unblock. Set clear ownership across paid, web/CRO, lifecycle, customer marketing, and emerging channels. Run a planning cadence that ties weekly execution to quarterly targets without drowning the team in process.
Set the acquisition strategy: decide where the next dollar goes across paid (Google, LinkedIn, Meta, programmatic), partnerships, events, webinars, direct mail, organic, and self‑serve funnel optimization. Build the test‑and‑scale framework that moves the team from a $0 channel test to a scaled program in a quarter.
Drive ACV expansion through customer marketing: build the marketing motion that turns e...