Director, Growth and Lifecycle Marketing (Mat Leave Cover)

London, GB, NW1 8TT

Marketing

London

Full-Time

On‑Site

In 2025, we shifted to a more digitally led approach in response to changes in the UK TV market, launching our first dedicated Growth and Lifecycle Marketing team. The Director of Growth and Lifecycle Marketing leads this team and owns the end‑to‑end strategy across user acquisition, retention and maximising viewer lifetime value on the streaming platform. The role ensures strong alignment across all data‑driven marketing tactics and communications delivered to our digital audiences.

What will you be doing?

• Own the strategic direction for performance marketing media across Connected TV, Paid Social, Paid Search and Display, ensuring media investment is aligned to the business’ growth objectives


• Lead and develop a team of four across performance, lifecycle and par...