Pay at Intact is about much more than just salary.

About the Role

We’re looking for a Director, Generative Engine Optimization (GEO) to join our growing team. As a leader with experience in high‑performing marketing, distribution and partnerships teams, you will shape and scale how our brands are seen, cited, and preferred across generative search, AI assistants, and emerging discovery channels. You will define the GEO and AI content development and distribution strategy, architect the operating model, and lead a high‑impact team to deliver measurable gains in visibility, favourability, and performance.

Responsibilities

• Define and lead the GEO function.
• Set the long‑term vision and roadmap to maximize brand and product representation in generative search results and AI assistants.
• Build key pillars of content development, syndication and distribution, integration across earned media, partnerships, technical GEO, community, an...