In this role, you will:

• Define and lead KAYAK's lifecycle marketing strategy across email, push notifications, in-app messaging, and other owned channels — ensuring communications are timely, relevant, and personalized.

• Own the app acquisition strategy, identifying and scaling channels that drive high-quality installs and long-term user engagement.

• Analyze campaign performance data to identify trends, optimize programs, and share clear recommendations with cross-functional partners including product, engineering, and brand teams.

• Build, test, and refine segmentation and personalization frameworks that improve user retention and re-engagement across the traveler journey.

• Manage and develop a team, providing coaching, feedback, and growth opportunities that help each person do their best work.

• Collaborate with creative, brand strategy, and performance marketing teams to ensure lifecy...