**Introduction**

Shape the future of luxury and lifestyle brands across one of the most dynamic regions globally. This role offers a rare opportunity to lead brand strategy, influence market positioning, and deliver experiences that connect with a rapidly evolving luxury consumer landscape. If you are passionate about building brands, driving innovation, and creating impact at scale, this is your platform to lead with purpose.

**Your day to day**

+ Lead the development and execution of brand strategy across the region, ensuring alignment with global direction while tailoring approaches to local market needs
+ Drive the planning, localisation, and rollout of brand initiatives, including product innovations and signature experiences across the hotel portfolio
+ Own the end-to-end delivery of brand-related pre-opening activities, ensuring hotels are fully prepared to launch in line with brand standards
+ Partner closely with cross-functional teams to de...