Full accountability for every aspect of Universal’s broadcast, digital and OOH activations, including platform strategy, tactical plans, specs and deadlines, in-platform campaign execution, benchmarking and insights.
Oversee budget allocation and management for broadcast, digital and OOH.
Collaborate with Planning Director to ensure strategy addresses tactical best practices, market considerations and achievable budget allocations.
Spearhead broadcast, digital and OOH excellence and identify areas of growth.
Work with media partners to bring forward first-to-market ideas.
Work with media partners to coordinate QBRs/HBRs.
Provide guidance on strategic media optimizations and investment strategy.
Ensure efficient time management across the team.
Responsible for investment team meeting Universal deliverable deadlines and planned campaign launch dates.