Description
The Director, Brand & Local Media is responsible for driving performance across all paid media investments, ensuring campaigns deliver efficient lead generation and support overall conversion goals. This role translates business objectives into clear, actionable media strategies, balancing brand and local priorities while optimizing channel mix, budgets, and performance.

The position leads agency partners and holds them accountable for execution, testing rigor, and results. It requires a strong focus on data-driven decision-making—leveraging analytics, attribution insights, and performance trends to guide optimizations, validate assumptions, and improve ROI.

This leader regularly provides performance insights and recommendations to senior leadership, identifying opportunities to scale, adjust spend, and mitigate risk. The role also serves as a key liaison between corporate strategy and franchise stakeholders, ensuring local needs are reflected in media...