Flexible Work, Better Balance
Role: Marketing Technology Director
Company: Pearson
Location: North Carolina, Durham - Hybrid
Job Overview:
The Marketing Technology Director leads the strategic planning, implementation management, and leading innovation of Pearson’s marketing technology stack. This role requires a blend of marketing expertise and technological know-how, ensuring that the marketing team has the right tools and platforms to run campaigns efficiently, track performance, and drive innovation. This role will lead our Salesforce Marketing team and all Martech software supporting the sales and marketing functions.
Key Responsibilities:
Strategic Planning & Leadership:
Develop and execute a comprehensive marketing technology strategy aligned with business goals.
Collaborate with marketing, IT, data analytics, and other teams to ensure the seamless integrat...