The Direct Sales Principal is responsible for the provision of expert knowledge and influences the direct sales strategy. They hold responsibility for driving direct sales activities through face-to-face, phone, or door-to-door channels, which drive the sales of products and services directly to either consumer or business customers. Focusing on new business and developing existing customer accounts for higher penetration through customer account management.The Direct Sales Principal focusses upon planning and executing activities for high value business dealings and negotiations, signing up contracts and identifying opportunities and strategies to win business from the customers.Typically reports to the Head of Direct Sales.

Job Responsibility

Influences strategic decision making related to Direct Sales plans to support the achievement of the Sales strategy;

Plans and deliver sales activities around customer acquisitions, customer retentions and c...