Position Overview
Job Summary
:
The Digital & Technology Marketing Manager defines and implements CooperVision France’s digital and technology strategy.
You will manage the platforms, tools and campaigns that support marketing performance, strengthen credibility with healthcare professionals and improve internal efficiency.
Essential Functions & Accountabilities:
1. Digital Marketing & Performance
Strategic
Define digital strategies and operational priorities (campaigns, platforms, tools).Develop key KPIs and reporting.Identify useful and practical optimisations.Operational
Deploy paid, social and email campaigns.Design, configure and optimise campaigns via Salesforce Marketing Cloud (SFMC):segmentation & targeting,automated journeys,scheduling & delivery,reporting and optimisation.Ensuring the quality of data used in SFMCAdapting content (websites, social media, emails, digital media).Ma...