Position Overview
Blue Acorn iCi is seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to serve as the connective tissue between business intent and technical delivery across AEP powered programs. This role translates business goals into actionable use cases, measurement plans, and requirements that directly inform Adobe Experience Platform configuration and activation.
You will partner closely with marketing, product, data, and engineering teams to ensure every customer journey is clearly defined, measurable, and ready for execution.

Key Responsibilities
Strategic & Journey Definition

+ Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles.

+ Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation.

+ Partner with business stakeholders to articulate goals, identify opport...