Description
We are looking for an experienced Digital Strategist to lead and refine our digital marketing initiatives within the mortgage industry. This role involves overseeing strategies in SEO, online reputation management, and marketing automation, with Salesforce serving as the core platform. The ideal candidate will combine strategic thinking with hands-on expertise to deliver measurable outcomes while maintaining compliance with industry regulations.


Responsibilities:

• Evaluate and implement scalable frameworks for customer segmentation and nurturing CRM/Salesforce campaigns.

• Develop and implement a comprehensive SEO strategy that includes technical, on-page, and off-page optimizations.

• Conduct keyword and competitive research to align marketing efforts with customer intent.

• Lead online reputation management initiatives to enhance brand credibility and address potential risks.

• Design and optimize marketing ...