Position Overview
Summary:The Digital Product Owner is responsible for defining and delivering marketing automation, campaign orchestration, and analytics capabilities across the bank’s digital channels. The role combines techno-functional product ownership, stakeholder management, and hands-on project and agile delivery in Adobe Analytics and Adobe Campaign Classic, including associated tagging and data-collection solutions.
Responsibilities: Own the product vision, roadmap, and backlog for marketing automation, campaign orchestration, and analytics/tagging capabilities supporting banking products and digital channels. Translate business objectives into a product vision and comprehensive action plan. Bridge the gap between key business objectives and technical capabilities to provide fully integrated solutions. Lead end-to-end delivery of initiatives involving Adobe Campaign Classic and Adobe Analytics tagging and measurement. Enable...