The Digital Product Expert has end-to-end responsibility for the development, management, harmonization and rolling out of commercial products, services, channel formulas and processes within one or more segments and is familiar with the relationship between these aspects, with a view to achieving an optimum customer experience.
The role is primarily to support the Product Owner/MarTech Lead in the product strategy, product design & delivery and develop a highly functional, engaging & effective self-service platform for business team enablement.
The role works in a team within Mashreq’s Digital Studio, works together with other PPOs/Platform Owners and experts to achieve the teams mission.
The role has expertise in the areas of marketing, product management, channel and process optimization. The Digital Product Expert should be able to fulfil the role of Platform Owner within a team.