job Summary

This position is a Digital PR & Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and answer-engine discoverability, while also executing LinkedIn Ads and standing up other high-value B2B digital platforms as they emerge. This is a hands-on execution role.

Duties and Responsibilities

Earned Media & Digital PR

• Execute digital PR campaigns: pitch and land mentions, features, and citations in trade press and industry publications.
• Drive third-party advocacy and brand mentions on the platforms where others discuss the company, including industry forums and community spaces.
• Build and maintain entity consistency across the third-party sources that AI answer engines cite (AEO and GEO).
• Manage reviews and online reputation across G2, Capterra, Google, and industry directories.
• Build relationships with industry ...