Accountable for the engagement delivery and ensuring client’s campaigns run smoothly (across Paid Search, Paid Social, Programmatic), including effective budgetary control;
Initiate and recommend partners (such as data partners, publishers) etc based on market and business requirements
Perform regular reviews of reporting dashboard with Local + Regional Client POC's and identify/spot key trends and areas for improvement;
Choose and implement relevant advertising channels, defined based on data collected;
Work on media plans and forecasts;
Participate in weekly/monthly calls/meetings with Local + Regional Client to discuss performance, actions taken and new strategies for the upcoming period and prepare supporting materials (PPT, Excel);
Work closely with client as a trusted partner and maintain operational relationship with client where relevant