Responsibilities

● Collect and analyze market data

● Identify target audiences and understand their behavior and habits

● Understanding of TGI tools

● Create a Media Multiplier strategy and an approach to achieve the marketing KPIs

● Interact and engage with multiple stakeholders to understand the campaign

objectives

● Create Digital Media and Performance approach presentation to support Business

team for a client pitch

● Coordinate with the operations team to manage the digital media campaign reporting

& optimization- Biddable and non-biddable

● Stays apprised of industry standards, new media programs/opportunities and can

advise on new ways to reach targets.

● Develops and fosters strong relationships with media partners/Publishers.

● Evaluates media opportunities and presents media plans with rationale

● Handles all digital media billing using monthly tracking reports and invoice

recon...