Position: Digital Media Planner Strategist Experience: 5 Years Location: Mumbai About the Role: We are looking for a strategic and performance-driven Digital Media Planner Strategist to lead media planning, campaign strategy, and execution across digital platforms. The ideal candidate should have expertise in creating data-driven media strategies, audience targeting, campaign optimization, and performance analysis to drive brand and business growth. Key Responsibilities: Develop and execute digital media strategies aligned with client and business objectives. Plan and manage campaigns across platforms such as Google, Meta, LinkedIn, YouTube, Programmatic, and other digital channels. Conduct audience research, competitor analysis, and market insights to build effective media plans. Manage media budgets, forecasting, and allocation to maximize campaign performance and ROI. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, ROAS, conversions, and engagement met...