Position Overview
Key Responsibilities:
- Plan, create, and manage PPC campaigns across various digital channels (Google Ads, Meta, Bing, etc.)
- Conduct keyword research and selection for pay-per-click campaigns
- Optimize ad copy, bidding strategies, and landing pages for better performance
- Monitor daily performance metrics to understand the effectiveness of campaigns
- Analyze trends and make data-driven decisions to improve performance
- Provide detailed analysis and reports of campaigns
- A/B testing of ads and landing pages to improve conversion rates
- Collaborate with designers and content teams for high-converting creatives
- Stay up to date with PPC industry trends and best practices
Requirements
- Proven experience as a PPC Executive or similar role (...