Developing and implementing a comprehensive digital marketing strategy in line with brand plans and business priorities.
Setting up site analytics, dashboard building, campaign tagging, and campaign reporting
Design, publish and maintain analytical reports to ensure key customers and marketing information are available to cross-functional partners i.e., Marketing and other business units
Implement marketing processes and tools and ensure marketing projects- timelines are met
Driving performance marketing via SEO/SEM, PPC, Google Ad Words, App Store, Facebook Ads, and Display.
Lead multiple digital marketing experiments and initiatives across channels like Google Ads, Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, WhatsApp, Email marketing, etc with aggressive timelines and successfully execute on time and on budget.