**Digital Marketing Specialist**
**Responsibilities**:
- Minimum 1-3 years experience in data-driven digital marketing and/or performance marketing (experience in a B2B SaaS company is preferred).
- Hands-on expertise in building and managing paid campaigns across paid social, content syndication, and programmatic display media channels, ensure consistent naming conventions and accurate ad tracking across all channels and vendors.
- Conduct thorough quality assurance (QA) checks on ads, lead generation forms, and landing pages to maintain high standards and accuracy.
- Partner with our design agency to produce best-in-class ads and landing pages that support campaign goals.
- Regularly analyze campaign performance, providing insights, recommendations, and takeaways to help drive business growth.
**Requirements**:
- Minimum 1-3 years of experience in data-driven digital marketing or performance marketing; B2B SaaS experience is a plus.
- Strong ana...