Digital Marketing Specialist – Pacific International Insurance (AU/NZ)

About the Role

Pacific International Insurance is launching a purpose‑driven pet insurance brand across Australia. We need a Digital Marketing Specialist to create a powerful digital impact from a remote base in South Africa. The role offers the chance to work with a dynamic, collaborative team while supporting a brand that写 values integrity, creativity, and customer empathy.

Key Responsibilities

Digital Strategy & Budget

• Develop and manage the digital channel mix and budget allocation with the Head of Marketing.
• Optimize campaigns for CPL and CPA, prioritising high‑performing channels.
• Collaborate with the Marketing Analyst for accurate tracking and insights.

Campaign Management

• Execute campaigns across Google Ads, Meta, LinkedIn, YouTube, TikTok, and programmatic DSPs.
• Ensure proper taggi...