Position Overview
Job Description
Responsibilities
Strategy & Campaigns
Develop and implement comprehensive digital marketing strategies aligned with company and brand objectives.Plan, manage, and optimize integrated multi-channel campaigns (Website, SEO/SEA, Paid Social, Email, Content, Marketing Automation).Translate business objectives into effective customer journey, funnel, and touchpoint concepts.Performance & Management (Focus)
Continuously monitor the performance of key KPIs (, Conversion, ROI, ROAS, CAC).Identify and implement data-driven optimization measures (A/B testing, funnel & UX optimization).Prepare reports and presentations for management and stakeholders.Content & Channels
Responsible for content strategy, editorial planning, and channel-appropriate implementation.Manage SEO and SEA activities, including keyword and performance strategy.