Position Overview
Plan, execute, and optimize digital marketing campaigns across channels such as Google Ads, Meta Ads (Facebook/Instagram), email, and SEO.
- Manage social media accounts and create engaging content in coordination with the content team.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, and other marketing dashboards.
- Conduct keyword research, optimize website content for SEO, and support blog content strategy.
- Manage email marketing campaigns and automation flows using tools such as Mailchimp or HubSpot.
- Collaborate with graphic designers, content specialists, and web developers to align campaign visuals and messaging.
- Stay updated on the latest digital marketing trends, tools, and algorithm changes.
- Track and manage marketing budgets and ensure ROI on paid campaigns.
- Support lead nurturing and conversion strategies through landing pages, re...