Position Overview
Description
We’re partnering with a growing organization to find a Digital Marketing Specialist to support performance marketing initiatives across multiple business lines. This role focuses on executing, monitoring, and optimizing paid digital campaigns that drive traffic, engagement, and conversion.
MUST BE ABLE TO WORK HYBRID ONSITE IN ATLANTA, GEORGIA
What You’ll Do
+ Build, launch, and manage paid media campaigns across Google Ads, Meta, and other digital platforms
+ Handle day-to-day campaign setup, trafficking, pacing, and QA
+ Support audience creation, keyword research, and negative keyword management
+ Monitor performance metrics including CPC, CPM, CTR, CPA, and ROAS
+ Pull and analyze daily/weekly performance reports, identifying trends and optimization opportunities
+ Assist with A/B testing, documentation of learnings, and ongoing optimization efforts
+ Ensure accurate trackin...