Position Overview
We are looking for an experienced Digital Marketing Specialist who can contribute to planning, implementation, and optimization of online marketing duties. To be successful you should have extensive knowledge of marketing and technology best practices, be educated on how to use the internet to increase sales, and be tech‑savvy and create innovative marketing campaigns.
Key Responsibilities
- Promoting products or services through digital platforms, creating marketing strategies, and monitoring the online presence of the company.
- Managing PPC campaigns, monitoring reports, and ROI.
- Writing SEO copy for the website.
- Measuring the performance of campaigns through web analytics tools such as Google Analytics and WebTrends.
- Managing and updating social media platforms.
- Keeping up-to-date with trends in social media.
- Creating innovative content.
- Overseeing the company’s email marketing campaigns...