**Role Purpose**

This role bridges **digital marketing** , **product communication** , and **end** ‑ **to** ‑ **end digital project management** . You will plan, coordinate, and execute marketing initiatives while supporting the development and optimization of digital products such as platforms, applications, and educational tools.

The position requires creativity, analytical thinking, operational discipline, and the ability to collaborate with cross‑functional teams.

**Scope of Responsibilities**

**Digital Marketing**

+ Planning and executing **digital campaigns** across paidandownedchannels.

+ Co‑creating communication strategies for digital products and projects.

+ Analysing marketing data and recommending optimization actions to improve performance.

+ Coordinating content creation (copy, graphics, video) with creative teams.

+ Monitoring digital trends and implementing innovative solutions.