Digital Marketing Manager

Experience : 5-7 years of experience in digital marketing role

Functional Area : Marketing

Qualification : Graduate with a certificate of specialization in digital marketing (MBA will be a plus)

Work Location : Mumbai

Lead Management (Generation-Tracking-Conversion) & Marketing Automation:

· Generate, track, manage and report leads generation through various digital channels e.g. Facebook, Website, Google ad words, Linkedin, SMS, WhatsApp, Emails

· Optimize digital marketing spends & cost / lead

· Closely monitor lead quality, lead to sales conversion ratio (%)

· Guide the Call Center team to vet the quality of the leads & pass on only warm / hot leads

· Monitor & lead the Call Center team effectively to maximize follow-ups, lead evaluation & maximize ROI

· Utilize the existing marketing tools more effectively<...