Position Overview
Key Responsibilities:-
Digital Strategy & Campaigns:
Plan and execute integrated digital marketing campaignsManage channels: SEO, SEM, social media, display, email, and affiliatesAlign campaigns with brand and business objectivesPerformance Marketing:
Drive paid media campaigns (Google Ads, Meta, etc.)Optimize campaigns for ROI, CAC, and conversionsTrack and improve campaign performance using analyticsE-commerce & Growth:
Support online sales through marketplaces and D2C platformsImprove traffic, conversion rates, and customer retentionWork closely with e-commerce and sales teamsContent & Social Media:
Oversee content strategy and calendarManage social media platforms and engagementDrive influencer marketing and brand collaborationsAnalytics & Reporting:
Monitor KPIs using tools like Google Analytic...