Role: Digital Marketing Manager

Location: Chennai

Experience: 6+ years

Key Responsibilities:

• Develop and execute B2C marketing strategies to drive awareness, traffic, conversions, and customer loyalty.
• Plan and manage digital campaigns across paid media (Google Ads, Facebook, Instagram, YouTube, etc.), SEO, email, and SMS marketing.
• Collaborate with the creative team to develop compelling brand messaging, content, and visual assets that resonate with target audiences.
• Own the customer journey, from awareness to post-purchase engagement, ensuring a seamless and personalized experience.
• Analyze performance metrics and derive actionable insights to optimize campaign effectiveness and ROI.
• Work closely with Product, Sales, and Customer Success teams