Position Overview
A Digital Marketing Manager creates, plans and manages a business or brand’s marketing campaigns on the web, website content management, social media and other digital marketing platforms. Their duties include identifying market trends, planning campaigns and using web analytic tools to analyse the performance of marketing campaigns.
JOB DESCRIPTIONS:
Monitor and ensure the company website maintains current and relevant content within each section. Developing and implementing digital marketing strategies, display ads, SEO, SEM and Pay Per Click (PPC).. Prepare accurate reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs. Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns. Develop strategies that drive customers to the website. Using a content management system (CMS) to edit or update informa...