Drive innovative media strategies at Johnson & Johnson as a Digital Marketing Manager in Toronto. Champion performance-driven media investments and oversee impactful digital engagement initiatives.
In this pivotal role, you will provide centralized leadership in media strategies, ensuring alignment with business objectives. With a focus on AI-driven capabilities, you will build partnerships that enhance marketing effectiveness. Your collaboration with marketing, IT, and analytics teams will foster growth and ensure best practices are implemented across channels.
Key Responsibilities:
• Lead paid media strategies and optimize investments
• Manage relationships with agencies and media vendors
• Identify new channels and develop test-and-learn frameworks
• Oversee compliance in websites and social channels
• Create dashboards, KPIs, and reporting frameworks
Requirements:
• Bachelor's degree required
• 7+ years in digital media or marketing
• Strong analyti...