Position Overview
Develop and implement digital marketing strategies to achieve organizational goals, including lead generation, brand awareness, and customer retention. • Lead, manage, and mentor the digital marketing team, ensuring clear direction, continuous growth, and team collaboration. • Oversee the execution of digital campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, YouTube, and other relevant digital channels. • Monitor and analyze performance metrics across all digital platforms, using tools like Google Analytics, SEMrush, or Ahrefs to ensure the effectiveness of campaigns and identify opportunities for optimization. • Manage SEO/SEM strategies to improve website ranking, drive organic traffic, and increase conversions. • Develop and execute email marketing campaigns and customer retention strategies, ensuring high deliverability, engagement, and click-through rates. • Collaborate with the content and design teams to create engaging and impactful marketin...