Digital Marketing Lead

Our client is currently hiring for the position of Digital Marketing Lead.

Responsibilities:

. Oversee and manage paid search, display ads, social media campaigns, and other performance-driven digital marketing efforts.

. Coordinate with teams to ensure tailored approaches and messaging that resonate with diverse cultural and market segments through content management.

. Manage end-to-end campaign execution, from concept and media plan to tracking and performance analysis.

. Utilize Google Analytics, social media insights, and other data tools to drive optimization and report on campaign performance to senior management.

. Use insights to refine and optimize digital marketing strategies and tactics.