About the Team:  The B2C Growth team drives SCMP’s quality traffic and subscription growth.

We strategically amplify SCMP’s content across organic and paid channels in key markets, prioritizing an app-first approach.

As internal influencers and expert analysts, we bridge audience growth with editorial excellence through data-driven strategies, focusing on audience-first user needs.

Our dynamic partnership with Editorial colleagues creates compelling stories that resonate with diverse audiences, expanding SCMP’s market presence.

Collaborating with Data and Product & Technology, we use performance data and reader feedback to transform insights into tailored content, fostering loyal readership and paid subscriptions.  Operating in a high-energy, fast-paced environment, the Audience team ensures SCMP’s best content reaches the right audience, at the perfect moment, via the most impactful channels, solidifying ...