Join Zen as a Digital Marketing Growth Analyst, driving lead generation strategies that empower teachers and students. Utilize your data-driven mindset in a rapidly growing environment.
As part of a vibrant marketing team based in Vancouver, you will leverage 2-3 years of experience to enhance our paid lead generation engine in the U.S. You’ll test and optimize campaigns while harnessing data insights and creativity to influence decisions. This role emphasizes fast-paced execution and a commitment to continuous improvement in a meaningful mission.
Key Responsibilities:
• Drive lead generation through targeted paid campaigns
• Engage in rigorous data analysis for campaign optimization
• Collaborate with internal teams to align marketing strategies
• Conduct ongoing A/B testing for improved outcomes
• Monitor industry trends and competitor strategies
Requirements:
• 2-3 years of experience in digital or performance marketing
• Strong communication and priori...