Job Scope

Plan, develop and manage Digital Marketing strategy (including Social Media Marketing, Content Marketing, SEO.)

Create content to boost online brand awareness and help drive engagement, traffic and leads.

Manage social media’s back end – Meta Business Suite.

Maintain and keep website pages and social platforms updated with the latest promotions/information.

Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth.

Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website; assess against goals (KPI and ROI).

Produce engaging and creative social media content to increase social media presence.

Set up conversion and event tracking on the website and across various digital platforms.

Monitor marketing channels and marketing metrics to develop marketing reports.

Compile digital marketing analytics reports a...