Job Scope

• Plan, develop and manage Digital Marketing strategy (including Social Media Marketing, Content Marketing, SEO.
• Create content to boost online brand awareness and help drive engagement, traffic and leads.
• Manage social media’s back end – Meta Business Suite
• Maintain and keep website pages and social platforms updated with the latest promotions/information.
• Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth
• Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website; assess against goals (KPI and ROI)
• Produce engaging and creative social media content to increase social media presence
• Set up conversion and event tracking on the website and across various digital platforms
• Monitor marketing channels and marketing metrics to develop marketing reports
• Compile digital marketing ana...