Position Overview
Key Responsibilities 1. Marketing Strategy & Digital Growth - Develop and execute comprehensive marketing plans to strengthen a Student Care Organisation's brand presence and drive enrolment growth.
- Manage digital marketing initiatives across platforms such as Google, Facebook, Instagram, TikTok, YouTube, and emerging channels.
- Plan, coordinate, and optimise marketing funnels, including website landing pages, email campaigns, content marketing, and retargeting activities.
- Oversee paid advertising campaigns and collaborate with external partners or agencies to maximise marketing effectiveness.
- Ensure all marketing communications are aligned with the organisation's branding and positioning.
- Work closely with website developers and SEO specialists to improve online visibility, user experience, and conversion performance.
2. Content Development & Community Engagement