Position Overview
The Digital Marketing Executive will be responsible for planning, executing, and optimising multi‑channel digital marketing campaigns to drive brand awareness, lead generation, and learner acquisition. This is a hands‑on role suited for someone who is passionate about education, comfortable with data, and eager to make an impact.
Key Responsibilities
Campaign Management
- Plan and execute digital marketing campaigns across channels including SEO/SEM, social media, email marketing, and display advertising
- Manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn
- Monitor campaign budgets, performance KPIs, and ROI; prepare regular reports with actionable insights
Content & Social Media
- Develop and manage a content calendar aligned with programme launches, events, and brand initiatives
- Create compelling copy and collaborate with designers to produce engaging c...