Lead digital marketing and growth initiatives to drive customer acquisition, conversion, and retention across insurance products, leveraging data-driven strategies and performance channels.
Own and optimize the company website as a primary growth platform, improving UX, SEO, conversion funnels, and content performance while ensuring regulatory compliance.
Define and manage the digital editorial and content strategy, translating complex insurance offerings into clear, customer‑centric content across web and digital touchpoints.
Track, analyze, and report on key digital KPIs, collaborating with internal stakeholders (Product, Sales, Compliance) and external partners to continuously optimize results.
Requirements
Degree in Digital Marketing or equivalent.
At least 3 years of Digital Marketing, SEO, Content, or Website Optimisation experience in the Insurance industry.