Position Overview
Digital Marketing Focus Areas - Digital Marketing
- Performance Marketing
- Growth Marketing
Job Scope - Plan, execute and optimize digital marketing campaigns across Meta, Google and other digital channels
- Build and improve marketing funnels, landing pages and customer journeys to maximize conversion performance
- Conduct A/B testing across ads, creatives, messaging and landing pages
- Write persuasive marketing copy for ads, landing pages, emails, video scripts and promotional materials
- Conceptualize engaging ad creatives and work with designers/video editors to bring ideas to life
- Analyze campaign performance and identify opportunities to improve ROI and acquisition efficiency
- Conduct market and audience research to better understand customer behavior and needs
- Stay updated on emerging digital marketing trends, platforms and technologies
- Leverage AI and marketing to...