Digital Marketing Executive

JOB RESPONSIBILITIES

Operations:
● Day-to-day optimisation of digital marketing campaigns across the region to ensure workstreams are delivered and aligned with the planned outcome
● Plan, execute, and manage end-to-end campaigns across social media, Google Marketing Suite and other advertising platforms.
● Craft copies, captions, and descriptions for multiple content formats and channels, including digital, social, and video, and ensure quality ad asset production from creative to copies
● Contribute valuable and insightful inputs daily on plans and campaign optimisations, with reference to internal data where applicable
● Work closely with the local marketing teams to formulate and implement strategies to drive user acquisition and retention
● Support in other projects and ad-hoc duties assigned by the Head of Digital Marketing SEA & HK
● Assist in compiling performance reports and presentatio...