Position Overview
Digital Marketing Executive (PPC / Google Ads / Meta Ads)
Company: OZ Group
Location: Bahria Orchard
Salary: PKR 60,000 – 80,000/month
Experience Required: 2–3 Years
Job Type: Full-time
Job Description
OZ Group is looking for a results-driven Digital Marketing Executive with hands-on experience in PPC campaigns, Google Ads, and Meta Ads . The ideal candidate should have strong analytical skills and a proven track record of generating leads, improving ROAS, and managing paid advertising campaigns effectively.
Key Responsibilities
Plan, create, and optimize PPC campaigns on Google Ads and Meta platforms (Facebook & Instagram)
Monitor campaign performance, budgets, CPC, CTR, conversions, and ROAS
Conduct keyword research and competitor analysis
Create audience targeting and retargeting strategies
Generate performance reports and actionable insights
Collaborate with the creative team for ad copies and visuals
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