Position Overview
Digital Advertising & Performance Marketing - Manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other digital platforms.
- Optimize campaigns based on performance data and marketing objectives.
- Conduct A/B testing on creatives, copywriting, and landing pages to improve conversion rates.
- Track and analyze campaign performance using Google Analytics, Meta Business Suite, and marketplace analytics tools.
Social Media & Content Marketing - Create and manage engaging content for social media platforms including Instagram, TikTok, Facebook and Youtube.
- Develop campaign calendars and execute product-focused marketing initiatives.
- Coordinate influencer and KOL partnerships to increase brand awareness and engagement.
- Support photography, videography, and short-form video content creation for marketing campaigns.
CRM & Retention Marketing