Here at Peacocks, we are recruiting for the position of Digital Marketing Executive based at our Head Office in Cardiff.

Supporting the Digital Marketing Manager, you will assist in driving profitable traffic to our website and increasing customer acquisition and retention via online marketing channels, to help us achieve our ambitious growth targets.

Key Responsibilities

• Lead the full email marketing lifecycle in email CRM from concept and build to testing, deployment and reporting
• Brief compelling, on-brand content that supports trade priorities, seasonality and product storytelling.
• Own segmentation and customer targeting to deliver personalised, high performing campaigns.
• Develop campaigns tailored to different brand demographics.
• Identify opportunities for optimisation across email and SMS, implementing A/B tests and analysing performance metrics/span.
• Track key KPIs in email, SMS, affiliates, ...