Position Overview
Role Overview
This role supports day-to-day digital marketing execution across email, landing pages, website updates, and reporting. You will work hands‑on in HubSpot and WordPress to launch campaigns accurately, keep assets organized, and help improve conversion performance through testing and clean data practices.
Responsibilities
- Campaign Execution (HubSpot)
- Build and schedule email campaigns and simple drip sequences using approved messaging and templates.
- Create and update lists and segments, apply suppression rules, and ensure clean audience targeting.
- Quality‑check emails and workflows (links, personalization, formatting, tracking, deliverability basics).
- Set up UTM tracking and apply consistent campaign naming conventions.
- Conversion Paths (Landing Pages, Forms, CTAs)
- Build landing pages, forms, and CTAs in HubSpot using templates and modules.
- Maintain conv...